Rentons Premium Custom Liquor Labels: Are They Right for Your Product?

_{Pranil Chandra  | 07/08/2025} 

What does your liquor bottle say about your brand? The short answer is, “Everything!”. 

No question, the label on your liquor bottle is just as impactful as the drink inside. It sets the tone for how customers perceive your product, giving it maximum shelf appeal and enticing potential shoppers for a closer look. At least, that’s what it should be doing.  

To help you take your tasty drinks to market and make an immediate impact, Rentons offers various options for your custom alcohol labels – but how do you decide which is right for your brand and bottle? 

In this article, you’ll learn about our high-end finish we call Rentons Premium, helping you understand all about this unique option and its multiple benefits, so you can choose if it’s the right match for your product. 

What Makes a Stand-Out Custom Liquor Label? 

It’s tough being a liquor manufacturer these days. With so many new products entering the market on what feels like a daily basis, the competition is fierce – and it’s down to you to make those drinks work hard on the store shelves and find their potential buyers!  Here’s the good news: when you buy your liquor labels from Rentons, you’re going to receive something that’s 100% customised, looks incredible, withstands any temperatures and is produced to a high quality.  

But what if we told you there is something even greater to attach to your bottle? 

We call it Rentons Premium. But what is it - and how does it make your custom label truly stand out? 

What is Rentons Premium? 

Perhaps you’re new to liquor labelling and exploring your options for the very first time. Or you’ve been in the liquor manufacturing game for several years but are ready to dip your toe into something different. A label with even more wow than the incredible-looking ones you’re using today. 

You’ve likely seen labels made using the foiling technique – it's true; they are often difficult to ignore! Using shimmering metallic foiling - rich golds, elegant silvers, and warm coppers - creates stunning, high-impact labels that instantly catch the eye and signal quality and prestige. No wonder lots of high-end drinks brands use foiling to give their product an edge, and you might well be keen on this option yourself. 

If you’re thinking a high-quality foiled label must be costly, then you’d be right. Traditional foiling is expensive, mainly due to the time required to set up and print using this method. If only there was another way to achieve a similar foiled finish for your liquor label without the expense... 

Rentons Premium is the solution.  

Rentons Premium: Foiling without the fuss and cost! 

So, what exactly is Rentons Premium? 

Put simply, Rentons Premium gives brands an impactful, high-end label with a foil-like finish without the time and costs of traditional foiling methods.  

Unlike traditional foiling, which involves several production phases and different types of equipment to print, foil and coat the labels, the Rentons Premium product has been developed in-house to create metallic textured labels on stock material that look like foiling - but made in a fraction of the time. That’s zero tricky foiling plates which are costly and cumbersome to set up – instead, just one print run later and your high-quality, luxury foil-like labels are good to go! 

What can you achieve with Rentons Premium? 

Rentons Premium allows for different foil-like effects on your custom liquor labels. Let’s look at some examples and when it’s best to use them.  

Multiple metallic colours  

Using several metallics on one label - silver, bronze and gold, for example - lets you highlight different design elements with contrasting shine, texture, and tone, giving your spirit bottle a rich, layered look. Here's how brands wanting to stand out on a crowded shelf use this option: 

• Separate key design features: Use metallic silver for your brand name and metallic gold for a crest or decorative border to create instant visual hierarchy and luxury appeal. 

• Balance modern and traditional elements: Highlight classic fonts with traditional gold foil while using a cooler tone like gunmetal or rose gold for modern icons or taglines. 

• Distinguish product tiers or flavour variations: Apply different colours to signal different SKUs - for example, gold for aged whisky, silver for classic, and copper for a spiced variant. 

• Highlight sustainability or awards: Use metallic green or bronze to draw attention to sustainable credentials, medals, or heritage awards without redesigning the whole label. 

• Create contrast on dark backgrounds: Pair bright and deep colours (like silver and deep red) to stand out against dark glass bottles or matte label stock. 

Metallic gradients  

When you want a bold, contemporary option that adds energy and individuality to your packaging, you can use multiple colours to create seamless gradients and iridescent effects on your liquor label. It’s ideal for brands looking to innovate or stand out with modern, artistic expression. 

• Add visual drama: Use a multi-colour blend that shifts from copper to gold to red across your brand name or logo to create movement and depth. 

• Capture the essence of your spirit: Reflect flavour notes with colour blends - like blue-to-silver metallics on a gin infused with citrus and botanicals, or a warm amber metallic for a honeyed rum. 

• Enhance artistic or illustrative labels: Pair multi-coloured metallics with hand-drawn elements or watercolour-style backgrounds to elevate creative label designs for limited-edition or collaboration releases. 

• Signal celebration or limited releases: Use rainbow or holographic foil effects on festive packaging for New Year, seasonal batches, or anniversary blends. 

• Bring modern edge to traditional formats: Combine multi-coloured metallics with classic serif fonts or crests to give heritage-inspired packaging a fresh twist. 

Fine metallic detailing 

Fine metallic detailing is perfect for adding sophistication and nuance to spirit bottles - especially where craftsmanship, heritage, or luxury are key to your brand identity. Here’s how liquor brands can make the most of this premium finish: 

• Refine handwritten logos: Use fine copper or gold metallic detailing to highlight cursive or signature-style logos, perfect for whisky or craft spirits that want to emphasise their artisanal roots. 

• Accentuate heritage icons: Outline elements like distillery crests, historic buildings or vintage emblems on gin or bourbon labels using fine silver or gold metallic detailing to give depth without clutter. 

• Create a tactile finish (without embossing): Mimic the elegance of embossing with delicate line metallics - ideal for short-run vodka or liqueur bottles where tooling isn’t practical. 

• Draw attention to vintage details: Use fine foil frames or accents to highlight limited-edition details like bottle number, release year or batch info on rum or small-batch spirits. 

• Elevate minimalist designs: Add sharp, fine-line metallic accents (like a subtle agave symbol or monogram) to clean tequila or mezcal labels for a luxe, understated finish.